Recently, the international authoritative monitoring agency Omdia released the ranking of global TV sales for the year 2023, with TCL TV claiming the second spot worldwide with sales of 25.26 million units. Amid intense global competition, TCL TV has achieved significant growth with a focus on high-quality offerings, delivering exceptional visual and auditory experiences to consumers worldwide. TCL's robust competitiveness and brand influence in the global market continue to ascend.
In the Mini LED and oversized TV market, these three Chinese brands have also shown impressive performance. According to data from Zhong Yikang, in 2023, TCL maintained its position at the top with a commanding 50.5% market share in the Mini LED TV retail sales in China, while Hisense and Xiaomi followed with 21.2% and 11.1% market shares, respectively, ranking second and third. Meanwhile, in the 98-inch TV market in China in 2023, the top three players by retail sales market share were TCL with 52.3%, followed by Hisense with 15.8%, and Xiaomi with 8%.
In 2019, TCL unveiled the world's first mass-produced Mini LED TV, showcasing a range of in-house developed core technologies such as Hexa Crystal Chip and optical micro lenses. Notably, TCL's lens technology effectively tackles the long-standing issue of halo effects in the TV industry.
In 2023, TCL continued its innovation streak by introducing several Mini LED TVs sized 98 inches and above. Among them is the largest in the world, a 115-inch QD-Mini LED TV boasting over 20,000 backlight zones and a peak brightness of 5000 nits. This groundbreaking TV was showcased globally at the North American CES 2024 exhibition in January this year.
Additionally, according to data released by Omdia, the overall Chinese television industry is on the rise, with more Chinese TV brands ranking among the top globally. In the latest global sales rankings, Chinese brands occupy 5 out of the top 10 positions.
Currently, TCL has demonstrated strong capabilities in the high-end market, boasting several self-developed technologies such as QLED panels and optical micro lenses. With a solid foundation, TCL continues to focus on user needs, continuously introducing smarter and higher-quality television products to provide consumers with better user experiences, shining on the world stage.
