On February 26th, it was reported that recently, the "Yuhui's Journey" live broadcast room witnessed a major product line adjustment, attempting a live broadcast session dedicated to small household appliances for the first time.
According to Feigua data, on the 25th, sales in the "Yuhui's Journey" live broadcast room reached nearly 50 million CNY, with the sales of a single product, a floor scrubber, approaching 25 million CNY, selling out all the manufacturer's inventory.
During the live broadcast, Dong Yuhui revealed that numerous electronics, household goods, cosmetics, and other categories of manufacturers have expressed their willingness to establish closer cooperation with the "Yuhui's Journey" live broadcast room, offering more competitive low prices and rich complementary gifts.
He emphasized that the reason for not mentioning these cooperation details too much before was because the team did not want to excessively stimulate consumers' desire to purchase, advocating for rational consumption.
According to previous media reports, during a team-building event of "Yuhui's Journey" some time ago, Dong Yuhui stated on the spot that the company achieved sales of up to 800 million CNY in less than 20 days.
Furthermore, on January 9th, "Yuhui's Journey" debuted for the first time and ranked first on the Douyin sales list with a sales performance of 150 million CNY.
Currently, Dong Yuhui's "Yuhui's Journey" live broadcast room has surpassed 16 million followers, with over 35 million likes.
