Since the Spring Festival, authentic and affordable delicacies from Weinan, Shaanxi, such as frost persimmon cakes, spicy sauce with Chinese toon buds, dragon beard noodles, and crispy fried bread, have been continuously hot sellers online.
During this year's Spring Festival, JD Supermarket, in collaboration with the Weinan City Government, launched the "Prosperous Agriculture and Welfare for the People, Enjoy the New Spring" Weinan Agricultural Products Shopping Festival discount coupon distribution event, gathering 16,000 kinds of products. It continues to promote products from the Weinan specialty industrial belt, aiming to boost the construction and development of the Weinan specialty industrial belt through nationwide sales of special products, and to promote high-quality development of e-commerce in Weinan.
The person in charge of JD Supermarket introduced that in this event, 55 stores including "Chinese Specialties·Weinan Pavilion" will offer 16,000 authentic and affordable "Weinan flavors," featuring items such as Stone Oven Bread, Dahongpao Peppercorns, Pickled Vegetables, Spinach Noodles, Lamb Soup Bread, and Sandwich Sauce.
From February 8th to April 30th, every day at 10 am, consumers can visit the JD app. By clicking on the "Consumer Coupons" in the upper right corner, they can enter the channel and receive "Weinan" consumer coupons. The coupons come in two types: 40% off and 20% off, both usable with a minimum purchase of 1 CNY, and the maximum discount is 50 CNY.
Since the initiation of the Wei Nan Consumer Voucher distribution campaign, JD Supermarket sales data indicates a surge in consumer preference for various product categories, including noodles, flour, seasonings, apples, Xiaomi, and more. Particularly, products such as Li Xuehong Stone Mo, Yang Da Grilled Flower Rolls, Da Tang Persimmon Cakes, and Han Yuan Golden Sun Sandwich Sauce have emerged as best-sellers.
While Wei Nan boasts numerous high-quality and uniquely flavored agricultural products, their national recognition is still in need of enhancement. In recent years, with the support of JD Supermarket, the "Chinese Specialty · Wei Nan Pavilion" was launched, facilitating the presence of numerous local Wei Nan stores on JD's platform. This has gradually contributed to the formation of a public brand for Wei Nan's premium products.
The relevant person in charge of JD Supermarket stated that in recent years, there has been deep cooperation between local governments across the country and JD Supermarket. Leveraging the supply chain advantages of JD, they have driven the expansion of specialty agricultural products into the national market, promoting the development of county-level economies. In the future, JD Supermarket will continue to focus on the construction of specialty industry belts, enabling more high-quality products to reach nationwide audiences and contributing to the revitalization of rural industries.
JD Supermarket is one of the channels on JD, located in the channel list at the top left corner of the JD app. It primarily deals in fresh food and daily consumer goods. Third-party data and various user surveys indicate that JD Supermarket holds a leading market share in both online and offline supermarkets. It boasts the most competitive prices, ensures the highest quality of goods, and leads in various services, making it the preferred shopping channel for millions of consumers.
