Stay at home and experience lantern festival, celebrate the Lantern Festival joyfully! On February 24, the Lantern Festival, JD True-Cheap, JD 3C Electronics, JD Supermarket, JD Fashion & Beauty, JD Health will each open live broadcast venues in different cities such as Datong, Yanqing, Chengdu, Hebi, JD Electronics & Home Appliances, Kaifeng and Luoyang, offering authentic discounts of 50% off and as low as 9.9 CNY, allowing consumers to experience the charm of folk culture and enjoy low-price discounts on Lantern Festival goodies.
As one of the traditional Chinese festivals, the Lantern Festival is the last important festival in the Spring Festival customs. Traditional activities during the festival include visiting lantern fairs, admiring lanterns, and guessing lantern riddles. Different regions also hold various themed events on this day, so that people can enjoy themselves on the Lantern Festival.
This year, in order to allow consumers to experience the cultural atmosphere of the Lantern Festival in multiple cities without leaving their homes, the six JD live broadcast showrooms will launch live broadcasts, allowing users to experience different cities' folk activities online while shopping for their favorite products. There will also be opportunities to win more low-price benefits and gifts. Consumers can lock in the live broadcast time in advance and watch on time.
Among them, JD True-Cheap showroom will invite anchors and presenters to Yanqing, Beijing for a live broadcast to explain the 2024 2nd Beijing Garden Expo Lantern Festival, and bring the new Palace Museum creative lanterns for 1 CNY grab in the live broadcast room, as well as CPB long-tube isolation cream for a hand price of 178 CNY. Limited quantities of JD E-cards will also be given away through lucky draws.
The Lantern Festival is known for its lively atmosphere. This year, Chengdu, Sichuan, held the Lantern Festival in the Market Street of Dongmen for the first time, recreating the scene of the lantern festival described by the famous Chengdu writer Li Jeren. During the live broadcast period from 17:00 to 23:00 in the JD 3C Electronics showroom, lantern riddles and lantern giveaways will be held at the lantern festival site, and there will be many low-price offers and a 9.9 CNY zone, as well as 100 power banks for lucky draw.
In recent years, traditional Henan culture has frequently gained popularity. JD Electronics & Home Appliances showroom will directly go to the site of the 16th China (Hebi) Folk Culture Festival in Hebi, Henan, allowing consumers to experience the joy of online temple fairs and lantern riddles. There will also be interactions with craftsmen and cosplayers. In addition, during the live broadcast from 10:00 to 24:00, there will be Hebi cultural and tourism related products and peripherals, as well as authentic discounts, true low prices, and other multiple discounts and popular products. There will also be a lucky draw for tickets with 1 RMB.
JD Supermarket showroom will also broadcast live from 17:00 to 20:00 in Datong, Shanxi on February 24, directly presenting the "Datong Year, Differently Great" 2024 Datong Spring Festival series activities to the users in front of the screen, and inviting intangible cultural heritage teachers to demonstrate intangible cultural heritage crafts on-site. Throughout the live broadcast period from 17:00 to 23:00, JD E-cards and a "Red Envelope Rain" with a total value of 10,000 CNY will be given away, with plenty of surprises and benefits.
JD Fashion & Beauty showroom will start broadcasting from Kaifeng, Henan, presenting the creative lanterns from the 7th International Lantern Exhibition - Great Song International Lantern Festival to the national audience. It will also invite the live audience to interact with JD JOY and give out small gifts. At the same time, authentic discounts of 50% off, true low prices, a 9.9 CNY zone, and other benefits will be offered, as well as a lucky draw for national jewelry. Lock onto JD Fashion & Beauty showroom from 18:00 to 23:00 on the 15th day of the first lunar month to experience the brightly lit city of Great Song and receive explosive popular gifts.
JD Health showroom will also broadcast live from 16:00 to 23:00 on the Lantern Festival day. In addition to taking users to enjoy the first Wenyu River Lantern Festival held in Chaoyang District, there will also be lantern riddle interactions and lucky gifts. During the live broadcast, there will be 50% off for health explosion products and items as low as 9.9 CNY for 5,000 orders, worth looking forward to.
Lanterns meet the full moon, tonight we gather. JD live showrooms bring together a large number of low-price popular products, providing real benefits and celebrating the Lantern Festival with hundreds of millions of users. On February 24, open and log in to the JD APP, search for the names of JD live showrooms, and experience traditional Lantern Festival culture from all over the country without leaving home.
