According to an update from NIO's official public account on February 23rd, 2024, the company is set to introduce several flagship models into the Mexican market.
NIO stated that as part of its strategic planning, this year will see the rollout of at least 5 diverse models, catering to the varied needs of global consumers and overseas markets.
On February 22nd, NIO Automobile held its inaugural investment promotion and media briefing in the Mexican market.
During this event, discussions with local dealers delved into future cooperation directions, fostering mutual trust, with a 100% on-site cooperation intention signing rate.
Chen Bao, Assistant President of NIO Automobile's Overseas Business Unit and General Manager of the Central and South America Division, expressed that Mexico is one of the leaders in the Latin American new energy vehicle market.
NIO Automobile will work closely with local partners to accelerate the adoption of high-quality electric vehicles in Mexico, combining localization and globalization according to local market characteristics and demands, promoting green mobility solutions.
In 2024, NIO Automobile will gradually introduce several flagship models, while also expanding its sales network to 60 countries and regions, establishing 300 overseas sales and service outlets, providing first-class purchasing and after-sales experiences for global users.
