On February 23rd, according to recent findings from a survey initiated on Weibo, over 3,200 users participated in a poll regarding the starting price of the Xiaomi SU7. The results indicate that nearly half of the participants believe the starting price will fall within the range of 150,000 to 200,000 RMB, while approximately 26.6% opted for the 200,000 to 250,000 RMB range.
Fewer respondents selected the ranges of 250,000 to 300,000 RMB and over 300,000 RMB. Although the total number of voters is not extensive, it still reflects consumer expectations and market receptiveness regarding the price of the Xiaomi SU7.
Since its announcement, the Xiaomi SU7 has garnered widespread attention due to its innovative technology. Previously, Lei Jun mentioned in an interview with CCTV that the performance of Xiaomi cars rivals luxury vehicles priced at two to three million RMB, boasting robust features but also high costs.
He explicitly stated that the prices circulating online, such as 99,000 CNY, 149,000 CNY, or even 199,000 CNY, were merely jokes, emphasizing that the pricing of the Xiaomi SU7 "will indeed be a bit expensive." Lei Jun promised that the official selling price of the Xiaomi car would be officially announced at the product launch event.
Some media analysts point out that the automotive industry is different from Xiaomi's traditional electronic product field, involving higher costs in research and development, manufacturing, and supply chain management, posing new challenges to Xiaomi's cost control.
As Xiaomi's entry into the automotive industry, the pricing strategy of the Xiaomi SU7 not only affects the product's market performance but also marks an important step in Xiaomi's brand transformation and upgrade. In short, the pricing of the Xiaomi SU7 will directly impact its market competitiveness and may even be the key to the success or failure of Xiaomi's venture into the automotive sector.
