TechFast, February 23rd - According to the latest report from Runto Technology, the Chinese household laser projection (including laser TV) market saw a shipment of 593,000 units in 2023, marking a 35.5% increase compared to 2022.
The market size of household laser projection in China has surged from less than 10,000 units in 2015 to nearly 600,000 units in 2023. Even amidst the onset of the pandemic, the compound annual growth rate from 2020 to 2023 remained robust at 37.7%.
Data from Runto Technology reveals that in 2023, the average price of household laser projection dropped by 2,777 CNY, reaching 9,042 CNY.
Analysis suggests that despite the prolonged macroeconomic downturn, the Chinese household laser projection market has continued to experience consecutive high growth. This is primarily attributed to three factors:
Increasing Demand for Immersive Viewing Experience: More consumers are seeking the visual impact brought by large screens. Household laser projection, due to its balance of price and picture quality performance, has become the core choice for larger screen audiovisual entertainment.
Maturing Core Components of the Industry Chain: Core components such as light sources, lenses, and imaging chips have gradually matured and achieved cost reductions, allowing laser projection to have room for price reduction in the end-user household market.
Diversification in Product Forms and Application Scenarios: Laser projection products and their application scenarios have become significantly diversified.
In the ultra-short throw market, Hisense laser TVs dominate 60% of the market share, and in 2023, they upgraded to larger sizes, with internal proportions of 100 inches and above nearing 30%.
In the mid-to-long throw market, Nut Pro increases its investment in the laser market, focusing on three-color laser technology. Simultaneously, it's expanding its product lines across high, medium, and low ends, capturing 53% of the market share.
In 2023, the market share of household laser projection in China was divided among various technological camps and brands.
