According to reports from February 21st by Fast Technology, the recent shutdown of Gaohe Auto for six months has sparked discussions, with its employees facing pay cuts, leading many to seek new employment opportunities.
As per earlier reports, formal employees of Gaohe Auto revealed that they did not receive compensation, with only outsourced employees from JD receiving compensation. This has resulted in an increasing number of resignations from Gaohe Auto, with many employees being seamlessly poached by various other automotive companies.
Today, Li Xiang, CEO of Li Auto, also discussed this matter on Weibo. He first shared a screenshot related to the low-price clearance of Gaohe Auto.
The specific content reads: Gaohe Y priced at 199,900 CNY, available at a fixed price until midnight.
Regarding this, Li Xiang straightforwardly suggests that the country should establish and guide a system for the merger and acquisition of automotive companies, addressing qualification-related issues.
He believes that this matter reflects competition problems within the automotive industry. There will also be many new brands facing operational and financial challenges in the future.
Li Xiang states that these are the results of reasonable market competition. If the social loss caused by poorly managed brands merging is 10, then the social loss caused by poorly managed brands closing down is 100.
Finally, he gives an example: "The three major American car companies also emerged from fierce competition and mergers back in the day."
As soon as this Weibo post went up, some netizens directly called out to Li Xiang in the comments: "Why don't we make a move then?"
In response, Li Xiang replied: "We bought the Beijing Hyundai factory a long time ago and successfully transformed it to produce the Ideal MEGA, setting a good example."
It is understood that Ideal acquired the first factory of Beijing Hyundai in Shunyi as early as 2021 and plans to invest $6 billion to build the Ideal Intelligent Super Factory.
Now, Ideal has also officially announced that the Ideal MEGA will debut at the "2024 Spring Release Conference" on March 1st.
