According to data from market research agencies, vivo (including iQOO) held market shares of 16.5%, 17.6%, and 17.7% respectively in the Chinese smartphone market during weeks 4 to 6 of 2024 (January 22nd to February 11th).
During weeks 5 and 6, vivo ranked first in overall brand activation, while in week 4, it ranked first among domestic brands in activation.
Moreover, from January 1st to February 11th, including New Year's Day and the Spring Festival, the vivo X100 series accounted for 12% of the sales market share, leading the $500 to $700 flagship segment in the Chinese smartphone market.
Data indicates that the vivo X100 series was launched in November 2023, featuring several innovations including the next-generation self-developed imaging chip V3, Zeiss APO super telephoto lens, the new MediaTek Dimensity 9300, and a terminal-side 7-billion-parameter large language model.
Huang Tao, CEO of vivo, commented: "From X1 to X100, each generation of the X series products has brought breakthroughs and innovations. Continuous super-saturation investment has accumulated strong energy for vivo. In the future, vivo will firmly continue to delve into underlying technologies, making blue technology stronger and stronger."
