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JD: Spring Festival Gala Interactive Exceeds 55.2 Billion Times with 3 Billion Red Packets Claimed

Thu, Feb 15 2024 08:51 PM EST

According to JD's bulletin board, as the exclusive interactive platform for the CCTV Spring Festival Gala 2024, users interacted over 55.2 billion times on JD during the Spring Festival Gala. JD has also distributed all 3 billion red packets and 100 million physical gifts prepared for the Spring Festival Gala.

It is reported that this year marks the 12th consecutive year that JD delivers goods during the Spring Festival. JD's logistics, delivery-to-door, and offline retail services will also operate as usual during the Spring Festival. 7c11dcb2-ac17-45c7-94c8-4f96b8fed2f4.png According to CNMO, at 20:37 on New Year's Eve, the CCTV Spring Festival Gala awarded its first JD Interactive Super Prize. A post-00s teacher named Xiaomei won a grand prize worth 600,000 CNY, including a "Huawei flagship product and a Wanjie M9 car" gift package.

The package includes a total of 13 high-quality 3C digital and household appliances, including the Huawei Mate60 RS Master Edition, as well as the right to use the Wanjie M9 Ultra extended-range car. 7d00e729-54e2-41a8-8550-d0c1571b1735.jpg It's worth mentioning that behind this smooth interaction exceeding 55.2 billion times lies the solid technical service guarantee provided by JD Cloud. Underpinning the Spring Festival Gala red envelope interaction, coping with high-concurrency traffic, ensuring normal shopping, payment, and delivery for the audience, and managing multiple complex business scenarios like high-frequency peak switching, JD Cloud once again refreshed the concept of "Chinese-style assurance" with its technology.

JD Cloud's Spring Festival Gala Assurance Agent, utilizing AI big model technology, coordinates the assurance efforts with a traffic prediction accuracy of 95%, reducing comprehensive costs by 50% year-on-year, and boosting R&D efficiency by 15%. Advanced computing products independently developed by JD Cloud stably supported the Spring Festival Gala red envelope interaction. With over 70 data centers, more than 3 million containers, and over 10 million accounting power resources, JD Cloud's Cloud Fleet achieved second-level resource scheduling.