"I managed to snag the Little Golden Dragon, and this gift really took me by surprise. It also happens to be the first life gift for the dragon baby who will soon be born in our family." During the CCTV Spring Festival Gala in the Year of the Dragon, Mr. Li from Beijing shook hands with luck and won the Zhou Dafu SOINLOVE Cute Pet Little Golden Dragon Gold Transfer Bead from JD.com. With its auspicious meaning of good luck "dragon" blessing, this interactive prize brought joy to the whole family.
Before the Spring Festival Gala began, Mr. Li learned that during the interactive segment for the audience, there would be a chance to win prizes from JD.com, including a one-year usage right for a luxurious standalone villa worth 10 million CNY in Yangzhou, 100 Lantu cars, as well as jewelry from Zhou Dasheng and deluxe gift sets from Helena, among 100 million other interactive prizes. To increase his chances of winning, he even had the elders in his family download the JD.com app in advance and prepared for a speedy tapping competition. On the evening of New Year's Eve, Mr. Li and his family gathered early, watching the Spring Festival Gala while keeping an eye on their phones, hoping to win big during this rare moment of family reunion.
To the astonishment of the whole family, Mr. Li actually won a prize, which turned out to be a small golden dragon presented by JD.com in collaboration with Zhou Dasheng. What's especially remarkable is that this gift will serve as a surprise for Mr. Li and his wife to prepare for their first child: "My wife and I hope to use this New Year's good luck to bring blessings to our child, which can be considered as our 'welcome gift' to him/her."
Mr. Li later received a notification, learning that due to JD.com's thoughtful service of "delivering goods even during the Spring Festival," ensuring continuous logistics, the prize would be sent out during the Spring Festival period. On the morning of the first day of the lunar new year, Mr. Li received the Zhou Dasheng SOINLOVE cute golden dragon gold transfer bead, a lifelike golden dragon shape threaded on a red string, silently expressing the hopes and wishes of the expectant parents for their child's growth and fortune.
Actually, besides the Little Golden Dragon, JD Fashion & Beauty also brought along a range of interactive prizes during the Spring Festival Gala, including La Prairie caviar essence skincare set, L'Oreal Revitalift cream, Lancôme 196 matte lipstick, Banana Inside reversible fisherman hat, and more, to bring the first wave of good luck in the Year of the Dragon to more consumers.
Currently, it's the JD Fashion & Beauty Chinese New Year Shopping Festival. When consumers log in to the JD app and search for "接龙运", they can enter the venue. Not only can they get their hands on various dragon-themed limited edition New Year's items, but they can also enjoy a discount of 30 CNY for every 200 CNY spent across different stores. This makes it a great opportunity to grab more branded clothing, adding luck and blessings to the New Year.
