According to the latest news from the supply chain on February 12th, Vision Pro by Apple has attracted attention from many manufacturers. Although this product may need to go through four generations to be perfected, the entire industry layout requires early planning and catalysis.
In such a background, many manufacturers have begun to prepare related products, such as Huawei. The latter registered a trademark related to headsets as early as 2019.
Huawei previously launched a Vision Glass head-mounted display (smart viewing glasses) in 2021, equipped with dual 1080P Micro-OLED screens, mainly used for viewing purposes.
According to the supply chain, Huawei's VR headset will feature Huawei's self-developed chip, offering nearly zero latency for spatial operations. It will come with a Sony 4K Micro-OLED screen (anticipated to be available for shipping within six months), weighing 350 grams. Compared to Apple's Vision Pro headset, Huawei's model will omit the "eyesight" function and is expected to be priced around 15,000 yuan.
In the Chinese market, Huawei successfully registered the "Vision Pro" trademark as early as May 16, 2019, with the exclusive rights valid from November 28, 2021, to November 27, 2031. The trademark covers products such as LCD TVs, VR headsets, wireless devices, among others.
Huawei has also filed hundreds of trademark applications for "Vision Pro" in many countries, some of which have been approved and are still valid, some have been approved but expired, and others are still pending review.
From the standards of most applications, the products covered are largely overlapping with Apple's Vision Pro, which continues to hinder its release.
Regarding this situation, industry experts state that firstly, Huawei's trademark registration behavior is forward-looking, and there is simply no trademark squatting behavior. Secondly, both the scope and boundaries of trademark registration are very clear.
Given this situation, Apple only has two options: first, to settle with Huawei by paying for the trademark and acquiring it, or second, to rename its own "Vision Pro." From the current situation, the second option seems more appropriate.
