On April 12th, the inauguration ceremony for the Tongwei Group’s sponsored high-speed train was successfully held at Shanghai Hongqiao High-Speed Train Station. Since 2018, Tongwei has become the first photovoltaic enterprise in China to sponsor a high-speed train, marking a significant milestone as the "Tongwei" brand aligns with the high-speed train era. This collaboration between "Chinese Photovoltaic" and "Chinese High-Speed Rail" beautifully merges two of China’s prestigious innovations, driving global energy transformation. Today, the 2024 "Tongwei" high-speed train sets off once again, carrying the mission of green development and energy transformation. It traverses through the major economic regions of Beijing-Tianjin-Hebei and Yangtze River Delta, reaching over 210 million people annually and proudly presenting China’s achievements to the world.
During the ceremony, Cui Weishun, the Deputy Director of the Brand Management Center of Tongwei Group, delivered a speech stating that high-speed rail, as one of the most brilliant achievements of China's reform and opening up over the past 40 years, has become a globally renowned national emblem of China. From being a "follower" to becoming a "leader," both China's photovoltaic industry and high-speed rail have achieved leapfrog development, symbolizing China's speed, intelligent manufacturing, and national brand. Under the strong leadership of Liu Hanyuan, the Chairman of the Board of Tongwei Group, a National People's Congress delegate and Vice Chairman of the All-China Federation of Industry and Commerce, Tongwei has established itself as a leader in the photovoltaic new energy sector with its world-leading high-purity silicon and high-efficiency cells, becoming the first Global Fortune 500 company in the global photovoltaic industry and one of the core participants and main driving forces in the global new energy industry. Utilizing the "nationally significant" Chinese high-speed rail as a platform for dissemination, Tongwei continues to unleash strong brand potential, demonstrating the global influence of its world-class photovoltaic brand, thereby promoting the rapid development of China's photovoltaic industry and the achievement of global carbon neutrality goals.
Wang Jing, Vice President of China Rail Media, expressed honor in collaborating once again with Tongwei Group, leveraging the influence of the national emblem for brand endorsement, and using the high-speed train naming rights as an opportunity for dissemination to more comprehensively and efficiently showcase the Chinese photovoltaic brand image, further convey the green concept, enhance Tongwei's brand influence, and help Tongwei Group become a global leader in green agriculture and green energy supply. During the recent Qingming holiday period, the national railway system cumulatively carried 79.63 million passengers, with high-speed rail traffic continuing to boom. Wang believes that upcoming peak periods such as Labor Day, Dragon Boat Festival, Mid-Autumn Festival, and National Day will set new records in high-speed rail passenger flow. Based on the steadily increasing passenger flow, Tongwei Group is leveraging China's speed to bring a more sustained and extensive impact to the brand, reaching new heights in development and injecting vigorous energy into global green development.
"The Tongwei" High-speed Rail Special Train is Ready to Depart
With a long-standing foundation and a pioneering spirit, Tongwei has forged a path of integrated domestic and international brand communication over its 42-year history. Its core brand value continues to rise, with increasing social recognition and reputation year by year. From a brand value of 1.9 billion CNY in 2004, Tongwei surpassed 200 billion CNY in 2023, growing more than 100 times in 20 years. This remarkable growth sets a new record in history, making it a typical case of China's brand emergence and showcasing the formidable strength of leading brands in green agriculture and renewable energy, both nationally and globally.
"Tongwei" High-Speed Train Brand Display Inside the Carriage
Achieving carbon peak and carbon neutrality is a broad and profound systemic change in the economy and society. Tongwei will seize the "dual carbon" opportunity, continue to lead with innovation, and help advance the intelligent manufacturing and high-quality development of China's photovoltaic industry.
Tongwei High-Speed Train: Brand Showcase Inside
The 2024 Tongwei high-speed train embarks once again, carrying the influence of "China Speed" to deeply root the green, low-carbon principles of "China's Photovoltaic" across the land. This initiative aims to convey China's photovoltaic message to the world, promoting sustainable, green, low-carbon development, and providing green momentum for new productive forces. Let's join hands on this journey towards a beautiful, green future, actively contributing to the global energy transformation and sustainable development for all of humanity.
