According to a report from Pulsestacks on March 30th, market research firm IDC recently released the "China PC Monitor Market Quarterly Tracking Report", stating that the total shipment volume of PC monitors in China in 2023 was 26.19 million units, with a marginal year-on-year increase of 0.2%.
The commercial market shipped 14.02 million units, down 2.6% year-on-year, while the consumer market shipped 12.17 million units, up 3.6% year-on-year. IDC forecasts that China's PC monitor shipments are expected to reach 27 million in 2024, with a year-on-year growth of 3.3%.
Source: According to IDC by Sigmaintell, the Chinese PC monitor market in 2023 exhibits two significant trends: Firstly, market penetration into lower-tier segments. Local manufacturers effectively utilized pricing strategies to penetrate the lower-tier market, meeting the demand of budget consumers, expanding user base, and driving a counter-trend growth in the monitor market for the year. In contrast, PC vendors experienced a significant decline in the shipment of bundled desktop monitors due to the decline in the desktop PC market. With advancing technology and increasing consumer demand for monitor performance, the traditional bundled sales model struggles to meet market demands. Secondly, there is an acceleration in product upgrades and iterations. Consumers exhibit strong demand for high-performance, high-quality monitors. In 2023, 100Hz office models and 180Hz gaming models quickly gained traction in the market. Additionally, shipments of high-definition models such as QHD and UHD experienced significant growth, with QHD models seeing a year-on-year growth of 35.2%, and UHD models experiencing an 18.4% year-on-year growth in shipments.
In terms of changes in brand landscape, the top three players in the Chinese PC monitor market have experienced a shift for the first time in nearly a decade. The market is currently undergoing a significant penetration into lower-tier cities, with local brands leveraging their deep understanding of the market and flexible marketing strategies to gain more market share.
