On March 29th, Xiaomi SU7 announced its price, starting at 215,900 CNY. Experts point out that 200,000 CNY is a watershed in car pricing, and "bargaining high and selling low" is a common strategy used by car companies.
Users are quite accepting of this price. According to Xiaomi's official announcement, sales exceeded 50,000 units within 27 minutes of its launch.
At this rate, Xiaomi Cars' annual sales target will soon be achieved.
Lei Jun previously revealed that Xiaomi Cars' sales target for the first year of mass production is 100,000 vehicles, entering the top echelon of the industry; through efforts from 15 to 20 years, Xiaomi Cars aims to become one of the world's top five car manufacturers.
"I am particularly worried that if it doesn't sell well at the beginning, nobody will buy it. What's even more worrying is that if everyone rushes to buy it, it will take a year or two, and we will definitely face criticism." Lei Jun said in an interview with CCTV News earlier.
In fact, terminal sales of Xiaomi Cars are confident in the hot sale of the SU7.
One salesperson stated that they are not worried about the sales of SU7, but rather about the high cost-effectiveness pricing of the vehicles leading to stores being unable to cope with high sales volume. "If this car sells too well, we may not be able to meet demand, making consumers wait too long."
